The iPhone has remained a powerful force in the smartphone market for over a decade, and in 2025, it continues to be one of the most profitable devices for mobile resellers and traders in the UK. Whether you’re dealing in new, refurbished, or Grade A/B handsets, knowing which iPhone models perform best in the wholesale market can give your business a competitive edge.

Why iPhones Dominate the Resale Market

Apple’s consistency in design, software updates, and resale value makes iPhones an attractive choice for bulk buyers. Compared to other brands, iPhones tend to hold their value longer, even after two or three years on the market.

This is largely due to:

• Regular iOS updates (even for older models)
• Superior build quality
• Brand loyalty
• High demand in both the new and refurbished markets

These factors make iPhones a low-risk investment for businesses buying in bulk.

Top iPhone Models to Stock in 2025

Let’s break down some of the most popular and profitable iPhone models in the wholesale market this year:

 iPhone 13 and 13 Mini

These models hit the sweet spot for performance and affordability. With excellent battery life, powerful A15 chipsets, and still-modern design, they’re great for customers who want value without buying the latest release.

 iPhone SE (2020 & 2022)

Perfect for budget buyers and business use, these compact devices are still in high demand. They offer a physical home button and Apple performance at a lower cost—making them ideal for volume resale.

 iPhone 14 & 14 Pro (Refurbished)

Refurbished iPhone 14 models have started becoming available in the wholesale market and are excellent options for high-margin sales. The Pro variants, with better camera systems and battery life, appeal to power users and premium buyers.

 iPhone 12 and 12 Pro

Though two generations old, the iPhone 12 series remains popular, especially in the refurbished and Grade B space. It’s a safe investment with strong consumer interest, especially among students and first-time iPhone users.

 iPhone 15 (Emerging Entry in Wholesale)

As 2025 progresses, we’re beginning to see refurbished and open-box iPhone 15 models in the wholesale ecosystem. Early adopters and premium users are seeking these, particularly for business and content creation.

Factors to Consider When Buying iPhones in Bulk

Resellers should consider more than just price per unit. Here’s what else matters:

 Grading Standards

Understand what Grade A, B, and C mean. Grade A devices typically come with minimal wear and are ready for immediate resale.

 Unlocked vs Locked

Unlocked phones are easier to sell across a broader audience. Ensure you confirm this with your supplier.

 Warranty & Returns

Check if the supplier offers any guarantee on devices. Even a 30-day return window adds credibility and peace of mind.

 Packaging & Accessories

Phones that come with chargers, cables, or original boxes tend to fetch higher prices—even if they’re refurbished.

Conclusion

Selling iPhones in bulk can be a highly profitable venture, but success depends on choosing the right models, understanding customer demand, and sourcing from a reliable wholesaler. In 2025, devices like the iPhone 13, SE 2022, and refurbished iPhone 14s are clear winners for UK-based resellers.

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